Lucky Number Music

Directed by Keith Schofield

Concept:
The basic concept of the video is that it’s the story of a guy who falls in love with a girl, but he never let’s her know. She’s finds someone else, marries, has children and a wonderful life whilst Darwin remains forever alone. The twist is that the entire story is told with the least emotional, most corporate imagery possible: Stock footage. And instead of one girl, it’s a hundred girls. And, of course, this stock footage was created to inspire happy moments, not tell a sad story of loneliness.

The video is also a parody of “found footage” (Tumblr videos) where the videos are nothing but an endless series of hipster, or supposedly cool and interesting, imagery. Darwin’s is an endless series of banal, corporate b-roll, re-contextualized into a bizarre (but hilarious) music video

Credits:
Director & Editor: Keith Schofield
Exec Producer: Laura Tunstall
Producer: Helen Power
Dop: Ben Fordesman
1st Cam Assit : Josh Govett
2nd Cam Assit : Paul Keating
Gaffer: Christian Hayes
Make Up Artist: Natasha Lawes
Runner: Ali Goldsmith
Runner: Tilly Shiner
Post Production : Caviar Belgium

We are delighted to present to you the video for “You Can’t Be My Girl” by Darwin Deez, directed by Keith Schofield.

The basic concept of the video is that it’s the story of a guy who falls in love with a girl, but he never let’s her know. She’s finds someone else, marries, has children and a wonderful life whilst Darwin remains forever alone. The twist is that the entire story is told with the least emotional, most corporate imagery possible: Stock footage. And instead of one girl, it’s a hundred girls. And, of course, this stock footage was created to inspire happy moments, not tell a sad story of loneliness.

The video is also a parody of “found footage” (Tumblr videos) where the videos are nothing but an endless series of hipster, or supposedly cool and interesting, imagery. Darwin’s is an endless series of banal, corporate b-roll, re-contextualized into a bizarre (but hilarious) music video.

“Deez’s second album ups the wonky n’ witty ante without sacrificing heart or tunes” Uncut (8/10)

“there’s charm and tunes here in abundance…..a simple, unselfconscious joy” NME (8/10)

“this is machine-tooled pop, where every guitar arpeggio and synth squelch interlock perfectly” Metro (8/10)

“Songs For Imaginative People”, the brand new Album from Darwin Deez, is just out this week but already reaping critical plaudits from the likes of Uncut, NME, Metro, Vice and many more, all enchanted by Deez’s latest foray into off-beat, off-kilter guitar pop.

Now, hot on the heels of his current sold out UK tour, Darwin Deez is announcing a new UK tour for April and May that will include his biggest ever headline shows. Beginning at the Ritz in Manchester on April 26 and ending up at Edinburgh’s Liquid Rooms on May 5, the run will also include Darwin’s largest UK show to-date on May 2 at the 2,000 capacity Shepherds Bush Empire in London and a headline slot at this year’s edition of Live at Leeds.

Tickets for all  shows will go on sale this Friday at 9am. These dates are bound to sell out soon so be quick, links below!

26th Apr – Ritz, Manchester (14+ U16s with adult)  Tickets
27th Apr – Rock City, Nottingham (14+) Tickets
29th Apr – Waterfront, Norwich (14+) Tickets
30th Apr – Leadmill, Sheffield (14+) Tickets
1st May  – Academy, Bristol (14+) Tickets
2nd May – Shepherds Bush Empire, London (14+, Balcony U14 with adult) Tickets
4th May  – Live at Leeds, Leeds (14+) Tickets
5th May – Liquid Room, Edinburgh (14+) Tickets

We are thrilled, proud and very excited that the sophomore album from Darwin Deez is released today! Entirely self-recorded and produced in Asheville, North Carolina, then mixed in London with Charlie Andrew (Alt-J), “Songs For Imaginative People ”, is THE most fascinating and thrilling record you’ll hear this year.

Order from: iTunes, Amazon, Record Store-Deluxe Version or Rough Trade/Instore .

‘Songs For Imaginative People’ is now available to stream in full having been premiered on NME.com.

‘Songs For Imaginative People’ is released February 11th (UK/EU/AUS/JAP) and February 12th (USA) and is available for pre-order from the following retailers:

iTunes | INDIES (CD/LP) | Amazon | Deluxe