Double Down, out this Autumn, features Kill Your Attitude, the album’s first single and Radio 1’s recent “Hottest Record In The World.” Inspired by the song’s lyrical theme of “love is war,” the video for Kill Your Attitude, directed by Dent De Cuir, has been turned into an absolutely masterful visual experience, in which Darwin is unknowingly immersed in a first person shooter game arena. Deez finds himself being hunted down by his better half for all those small things you do in a relationship that start to annoy – hogging the duvet cover, emptying the fridge and leaving the washing up. To achieve this, the directors constructed a whole new video game world for Darwin to be dropped into, the first time this has been done in a pop video. Enjoy!
