Friends have unveiled the video for their new single Mind Control. Shot by Hiro Murai, the clip combines band performance, action footage, and special effects, in a rhythmic montage cut to the Paul Epworth mixed track. The band pay reverent homage to dystopian Sci-Fi films from the ‘80s (‘They Live,’ ‘Brainstorm,’ ‘Scanners’). But the members take themselves less seriously in various roles in an apparently sinister brainwashing plot, evocative of the song’s over-the-top lyrical message (“Hold holy only what you want/Mind control everywhere/Is trying to keep your brain washed”).
Mind Control is guaranteed to be unlike anything else you’ll watch this year. It’s Friends’ most ambitious video to date, following the lower-budget viral sensations for their singles Friend Crush and I’m His Girl.